The image of general practice: the revolution begins.

Despite a likely high demand for GPs in the near future, a consistently low number of medical students choose family medicine as first choice for their career. In an academic world that strongly encourages medical specialisation, students perceive that family medicine has lower interest and less intellectual challenge than other medical specialties. This negative image may originate from criticism about GPs in universities and in hospitals. Role models are important influences on students' perceptions. 3 Appearance strongly influences other people's perception of you. The principal purpose of public relations is to promote a positive image, so having a professional image is important for medical practice to remain competitive. Good communication skills are also essential for the competent practice of family medicine. Utilising management strategies can enhance our professional image, build credibility, and help us avoid making tactical errors. An 'old-fAshioned' profession And A new strAtegy The media sometimes still depict an image of an old-fashioned country doctor who works 14 hours a day, dressed in a crumpled shirt, a worn out pullover, and vintage tweed trousers. Older people from rural districts tend to have a positive image of GPs, who are more negatively viewed by younger people and urban populations. 2 These negative perceptions have tarnished GPs' public and professional image and warned medical students off. Fairly or not, appearance is one of the ways patients and specialists judge clinical skills. 1 From beginning to the end, you are on stage. To gain people's respect and manage how others perceive you, adopt a strategic and proactive approach. Your personal behaviour also communicates a message about your professional image. 4 Every word, gesture and expression is being seen and evaluated. Just smile People who are enthusiastic and open-minded smile. Smiling makes you look friendly, approachable, and cheerful. Keep your hands open and arms extended outward: this makes for open body language. Keep your eyes wide and alert. Honest people have a tendency to look others straight in the eye when speaking. A bouncy walk is a sign of a competitive professional. The working world expects a neat, clean, and energetic look that shows you are up to the challenge. Everybody enjoys working with people who are enthusiastic about what they do because they seem to work harder, for longer, and more accurately. Looking well-turned out also engenders self-confidence. dress to AttrAct not distrAct I'm not referring to beauty or a strict …